Lara O’reilly says, “Marissa Mayer has shut down the Right Media ad exchange the company bought in 2007. Yahoo has called time on the Right Media ad exchange it bought in 2007 for $680 million and has folded it into the wider Yahoo Ad Exchange proposition. Right Media was focused on delivering high-volume ads to big audiences – primarily to performance ad networks looking to place cheap direct-response ads – across Yahoo sites and those that were not in the Yahoo family. In other words, the inventory isn’t regarded as the most quality in the industry. It used to be... [...]

Business Insider is seeking an Associate Digital Media Strategist for its New York office. Stephanie Fogle says, “As the Associate Digital Media Strategist, you’ll be responsible for the following: Creating efficient media plans based on client’s budget and strategic objectives Communicating advertising specifications and creative lead times to advertisers and agencies Working in the inventory management system Creating Insertion Orders and adhering to defined business processes Collaborating with internal teams to create the best possible campaign for our clients”. Read... [...]

Lara O’reilly says, “Flickr CC/Henry BurrowsThe once-modest photo sharing app Instagram is beating Twitter on yet another front: Engagement. Earlier this month Instagram revealed it had overtaken Twitter in terms of users: 300 million to Twitter’s 284 million. Now there’s more evidence underlining Instagram’s dominant status versus Twitter. Data provided to Business Insider from social media analytics company Socialbakers shows Instagram is not only gaining traction in sheer numbers of users, but posts from the biggest brands on the photo app are receiving almost... [...]

Lara O’reilly says, “APTwitter CEO Dick Costolo’s Twitter feed may be packed with autoplaying videos soon. Twitter is debating internally whether to launch a feature that would see videos begin to automatically as users scroll through their timelines,sources have told Adweek. One industry insider called the debate “a tug of war.” It’s a move that would no doubt please advertisers, as more people’s eyes would be attracted to their branded content and ads, but could send users running as videos begin to clutter up the feed. Twitter autoplay video would build... [...]

Patricia Chui says, “Content is everywhere on the web – and there’s a lot of it. What we consume each day is just the tiniest fraction of what’s out there. So how are we to find great articles and videos that we often don’t know exist? Adam Singolda founded Taboola in 2007 with the goal of bringing content to readers, rather than making them go out and search for it. Advertisers and publishers (including Business Insider) now use Taboola’s discovery widgets to distribute articles, videos, and slideshows across the web, to the tune of 150 billion overall recommendations... [...]

Lara O’Reilly says, “Forrester, the respected market research company, has a history of releasing reports that cast Facebook in a bad light in the eyes of advertisers. Last year it suggested Facebook was “failing marketers” by “abandoning” its promise of social marketing. Now Forrester is truly hitting Facebook where it hurts: it is advising advertisers to stop using Facebook if they want to build social relationships with their customers. The release of the “Social Relationship Strategies That Work” report follows Facebook’s announcement on... [...]

Lara O’Reilly says, “Gobble, gobble. YouTube’s dominance of the worldwide video market is under threat as Facebook continues to ramp up its charge to increase its share of the lucrative online video market. In recent months Facebook began seeding autoplay videos into the News Feed, shortly followed by premium autoplay video ads; the company has increased its mentions of the importance of video in its quarterly earnings and investor calls; and it is reportedly actively trying to poach YouTube stars to create content made specifically for its platform. The results of energized... [...]

Madeline Stone says, “With more than 7 YouTube million subscribers, her own L’Oreal line, and a growing e-commerce beauty startup, hair-and-makeup guru Michelle Phan is one of the most successful YouTubers ever. But getting to the top was no easy task. Phan told Re/code that she was once rejected from a job at a Lancome makeup counter because she had no sales experience, and she and her family lived on food stamps for a period of time. Phan recently released a book called “Make Up: Your Life Guide to Beauty, Style and Success – Online and Off.” In it, she tells the... [...]

Jay Yarow says, “Apple’s shares are up 1.64% today to $113.45. This is a new all-time high for the stock. More importantly, its pushing Apple’s market cap to its highest ever value at $663.2 billion. Apple’s previous market cap high was $658 billion in September of 2012. After that, things got ugly. It crashed to $373.65 billion in June of 2013 before resurging. When Apple was crashing many people thought Apple was doomed. They thought the iPhone business had run its course. They thought growth was over for Apple”. Apple Has Rocketed To A New All-Time High Market... [...]

Lara O’reilly says, “Apple is transforming itself into a huge e-commerce company. Look at these recent moves the company has made: Apple is expanding its in-app mobile ad platform iAd to 70 new countries,. It is rolling out its own mobile payment service, Apple Pay. It is installing advertising iBeacons into retail stores. Its iTunes credit card database is growing toward 1 billion accounts on file. It’s something Business Insider predicted earlier this year, but recent advances show how quickly Apple is growing its e-commerce empire. And this is fantastic news for advertisers”. Apple... [...]