The latest article on Business Insider is titled “You Can’t Afford Not To Memorize These Content Marketing Buzzwords”. The BI team says, “”Content marketing” is all the rage these days, but what is it? It’s brands using content to communicate, engage and acquire customers – whether that’s viral videos, infographics or articles (like this one). Content marketing is not about selling. It’s about providing high-quality, relevant content that your customer needs and wants“. You Can’t Afford Not To Memorize These Content Marketing... [...]

The latest article on Business Insider is titled “Here’s How The Sprawling Mobile Advertising Ecosystem Really Works”. Marcelo Ballve says, “Mobile advertising has carved out a significant share of overall digital ad revenues faster than many expected. But increased spending hasn’t made the mobile ad ecosystem any less complex. Ad networks, ad exchanges, real-time bidding platforms, and many other self-styled mobile ad “solutions,” seem to offer everything to everyone, including the best data, the best and most varied targeting technologies, and access... [...]

The latest article on Business Insider is titled “Twitter Wants To Carve Off A Slice Of Google’s Search Ad Business”. Aaron Taube says, “Twitter will now sell ads that put promoted accounts at the top of its search results. Marketers will be able to buy ads that pop up against certain keywords. When users search Twitter for those words, their promoted accounts will appear at the top of the search results. While the new product is not a threat to Google in size, it is another example of a non-Google company siphoning off search results – and the ad revenue they... [...]

The latest article on Business Insider is titled “Social Media Mastermind Gary Vaynerchuk Explains The Biggest Thing Marketers Are Getting Wrong In 2014”. Aaron Taube says, “Social media mastermind Gary Vaynerchuk has a new slideshow explaining how marketers are wasting money by acting like it’s still 2004. Vaynerchuk – who came to prominence by promoting his New Jersey wine store with his “Wine Library TV” video podcast – says marketers spend too much time trying to reach customers via television, outdoor media, and e-mail. Instead, Vaynerchuk... [...]

The latest article on Business Insider is titled “AOL And Google Just Put More Money Into This Mobile Video Advertising Startup”. Aaron Taube says, “The in-app mobile video advertising startup Vungle announced Thursday that it received $17 million in Series B funding. The round was led by Thomvest Ventures, with participation from existing investors Crosslink Capital, Google Ventures, AOL Ventures, SoftTech VC, and Webb Investment Network. If you’re not familiar with Vungle, the company gives app developers tools for creating mobile video ads to run in other people’s... [...]

The latest article on Business Insider is titled “7 Things You Need To Know About Social Media Strategy For Better Brand Engagement”. Kamlesh Dixit says, “Many brands across the globe have jumped on the social media bandwagon. However, most of them have done it out of compulsion simply because their competitors are doing it or it has been a mandate from the top management. This approach will definitely lead to disaster and even after allocating resources for social media activities, you won’t reach anywhere near your anticipated ROI on spends. This article will sum up... [...]

The latest article on Business Insider is titled “Mobile Advertising Business Will Grow To 18 Billion USD In 2014”. Sulabh Puri says, “It’s true. Mobile phone is the king of all gadgets. It is one technological platform that is used the most by any consumer. This is the reason why advertising on mobile phones has become even more important for marketeers. Gartner is out with its latest study, which says the advertising spending on mobile phones will jump to 18 billion USD, up from 13.1 billion in 2013. As the number of smartphone shipment explodes, the advertisers will... [...]

The latest article on Business Insider is titled “5 Instagram Tricks Brands Can Use To Drive Sales”. Ashley Lutz says, “Thousands of brands use Instagram as a way to connect with customers. A recent study by University of Wisconsin and photo integration company Olapic reveals what kind of images actually drive sales. University of Wisconsin researchers used Olapic’s data for the study. Olapicimplements shoppers’ Instagram photos onto brand sites like Lululemon and West Elm“. 5 Instagram Tricks Brands Can Use To Drive Sales Business Insider  [...]

The latest article on Business Insider is titled “Facebook’s Demographics Show Why No Other Social Network Can Match Its Potential For Marketers”. Cooper Smith says, “Who’s on Facebook? The short answer, of course, is everyone. And that’s why every company and brand needs to seriously consider a major presence on the platform, as well as a Facebook-specific content strategy. But digging into the demographic data reveals more specific and compelling reasons why marketers should be active on Facebook, such as the fact that despite recent news coverage about how... [...]

The latest article on Business Insider is titled “Amazon Was The Best Perceived Brand Of 2013, And No Other Tech Company Even Came Close”. Richard Feloni says, “According to more than one million interviews conducted by YouGov Brand Index, Amazon was the most highly regarded brand in the United States last year. Google, which came in at No. 10 in 2012 and No. 4 in 2011, did not even rank. A YouGov BrandIndex representative told Business Insider that when Edward Snowden‘s NSA leaks shocked the world in June, “every major Internet company took a big perception nosedive.”... [...]