The Marketer and Buyer Anxiety [Video]

Marketing Experiments contributor Linda Johnson has published a new video ‘The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel’ featuring Flint McGlaughlin. Watch this video to discover: Examples of irrational customer anxiety in marketing When you realize the deepest source of anxiety is not from external factors, you will know how to correct it on your pages. Using testimonials incorrectly can amplify anxiety instead of reverse it. Example of a good testimonial strategy: (Preponderance of Evidence) – Job Test Prep Example of a good testimonial strategy:... [...]