Optimizing Websites with Buyer Intent Keywords

Buyer intent keywords are the search terms people use when considering buying something. Search Engine Journal contributor Adam Heitzman has published an article explaining buyer intent keywords. He says, “The obvious benefit of ranking well for buyer intent keywords is that it places you in front of prospects who are considering making a purchase. This drives more conversion-ready visitors to your site, which, in turn, increases your bottom line. But a prominent placement in Google’s results doesn’t just boost your site’s visibility; it also boosts its perceived credibility. Search... [...]