SEL’s tips to capture leads with call-only ad extensions

AdWords’ call-only ads are designed to encourage people to call your business. These ads appear on devices that can make phone calls. Clicks on these ads send potential customers to call you from their smartphones. Search Engine Land columnist Allen Finn has shared useful tips to help marketers capture leads with call-only ad extensions. Finn says, “We’ve all got gremlins just like that one lurking deep within our AdWords accounts. They exist because call-only ads rob us of precious, keyword- and CTA-stuffed description lines, leaving only the oft-unread wasteland more commonly... [...]