Canonical URLs are used to indicate the preferred version of a webpage when multiple URLs have similar or identical content. They help search engines avoid duplicate content issues, improving SEO by consolidating ranking signals to a single URL. Semrush has published ‘Canonical URLs: A Beginner’s Guide to Canonical Tags’. Rachel Handley says, “Canonical tags are a valuable deduplication tool. They can resolve issues with duplicate content (or near-identical pages) you need to keep. For example: American English and British English versions of the same page Parameterized... [...]

A canonical tag, also known as a canonical link or “rel canonical”, is an HTML tag that helps search engines index the correct URL and avoid duplicate content. Similarweb contributor Maayan Zohar Basteker has published an article featuring useful tips on using canonical tags She says, “Here are 5 best practices to make sure your canonical tags are set up the right way: 1. Absolute URLs Always use absolute URLs in canonical tags and not relative URLs to make sure that the search engine understands the tag correctly. An absolute URL includes the full web address, including the protocol... [...]