What Is Captive Product Pricing? [Answered]

Captive product pricing is the pricing of products that have both a “core product” and a number of “accessory products.” It’s a pricing strategy that takes advantage of a product that will be used primarily to attract a large volume of customers. HubSpot contributor Flori Needle has published an article explaining the concept of captive product pricing. She says, “Captive product pricing is a popular pricing strategy. Unlike optimal product pricing where the accessory is an optional purchase, the captive product pricing strategy requires the accessory for the core product to function. Let’s... [...]