The Secrets to Capturing Attention in a Non-Linear World, September 4 [Webinar]

Adweek is hosting a webinar ‘The Secrets to Capturing Attention in a Non-Linear World’ on Wednesday, September 4, 2024, at 1.00 pm ET. The Adweek team says, “Welcome to the new marketing frontier: Digital video has eclipsed linear TV. The purchase funnel has dissolved into a maze of touchpoints. It’s the age of information overload where ads are everywhere and interest is fleeting. That’s why many advertisers have zeroed in on attention as a success metric. After all, if a consumer pays attention to your ad, that’s a vote of confidence for its impact and effectiveness. Or... [...]