Using Case Studies to Get More Buyers

Case studies can help you capture your prospects’ attention and make an authentic appeal. Content Marketing Institute contributor Ann Gynn has published an article featuring three tips to create case studies that turn prospects into buyers. She says, “Let these three strategies and four examples help you develop case studies that will shake your prospects from the middle of the funnel and turn them into customers. 1. Tell a story where your client – not your brand – stars Content marketing should always focus on the audience, not the brand. In case studies, customer-centered storytelling... [...]