Live chat and chatbots have given a new dimension to online marketing. According to a HubSpot study, the average Facebook Messenger open rate is nearly 90%. It is a spectacular number when it comes to reaching out to your prospects online. Content Marketing Institute’s Bojana Voknovic has shared six expert’s opinions on how to make the most from your chat marketing initiatives. She says, “How can you use chat to increase brand engagement? I talked to six chat marketing experts, to ask their secrets to generating ridiculous brand engagement and their most successful campaigns (one... [...]

Constant innovation is the key to achieving marketing success. Chat is one such tool that enables you to stay connected with your prospects and customers and increase your sales. ManyChat team has published a free guide called ‘The Unrivaled Guide to Chat Marketing’ to help you start with chat marketing. ManyChat team says, “More companies are becoming interested in consumer dynamics and expanding their skill sets to improve customer experiences while boosting productivity and lowering costs. However, creating a low-friction and adaptable marketing strategy is not easy.  In... [...]