Guide to Choosing a Niche for Your Online Business

A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. Copyblogger contributor Sonia Simone has published an article featuring three models to choose the right niche for your online business. She says, “If you want your marketing to work, you have to first get specific when choosing a niche for your online business. You have to understand who your message is for, then speak to that person. And you have to craft your copywriting offers to serve that person. Present options that appeal to her,... [...]