Aja Frost says, “When it comes to sending emails, timing is everything. Maybe you’ve got a game-changing tip for a new prospect — but if you email her on a Sunday morning, that tip will probably end up in her trash. Or perhaps you message a prospect at 8 a.m. on a Wednesday, but you forget his time zone is four hours behind and he’s probably not checking his inbox. Womp womp. But even sticking to business hours isn’t enough to guarantee a response. According to this infographic from Smart Insights, emails that require action are less successful when you send them on a Monday... [...]

Marissa Breton says, “On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat. Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect. Instagram is positioning this feature as a solution to overposting. Stories live in a separate space, and you can post as frequently as you want without worrying about over saturating your friends’ feeds or filling the grid... [...]

Bill Peatman says, “One morning, I opened the website of a company I worked for, and it was gone. Completely gone. There was nothing there but a profane salutation in Russian. The site had been built by employees in the IT department. They were no longer with the company. I called IT to see if we could restore the site. They didn’t even know where it was hosted. After several hours of frantic emails and phone calls, we discovered that our site was hosted on one of those off-the-shelf, $9.99 per month retail hosting services and there was no backup. To learn more about what web hosting is,... [...]