It’s happened again. Last year, Google announced its “Panda” (or “Farmer”) Update to how it chooses the search results it shows. Last week, Google changed the search engine optimization arena one more time. Now, Google Plus has new prominence in how results are shown. Who you are, as reflected in Google Plus will affect the results you see. In response to this shift, Bill Guthrie has written a useful report to give you the information you need so you can cope with this new development. He calls it The Google+ Manifesto. It is a detailed look into the new rôle Google... [...]