Apple, Netflix, and Canon using cinemagraphs. Are you? #ad

In the last few years, a new photography effect has been adopted by large marketers and by photo artists, in general. It’s called cinemagraphs It is a photograph in which one small area is moving, so it’s half-way between a still photo and a video. This new technique is taking the marketing world by storm. Marketers large and small are finding cinemagraphs helpful. For example, Toronto-based start-up Inkbox showed 117% increase in click-through rate for its Facebook ads, plus a 41% decrease in cost per click, and 4 points increase in relevance score after they started using cinemagraphs. That... [...]