ClickSquared Releases ‘Creating a One-to-One Dialogue through Social Interaction’ White Paper

ClickSquared has released a white paper titled “Creating a One-to-One Dialogue through Social Interaction”. ClickSquared team says, “Supported by insights from ClickSquared and Peppers & Rogers Group, this white paper will help make several discoveries, including: How to gain value from the dramatic changes occurring in social media How the right tools and techniques can enable companies to build engagement with “fans” and increase their likelihood to purchase Which metrics are the most meaningful for measuring the results of social strategies How to connect the dots... [...]