Color psychology is the study of how colors influence human behavior. In marketing and branding, color psychology is used to understand how colors impact consumers’ perceptions of a brand. Marketers believe that color can influence consumers’ emotions and perceptions about goods and services. For example, a company’s logo can attract more customers. AWeber has published a new video ‘Boost email engagement with color psychology’ featuring useful tips on improving email engagement. The AWeber team says, “There are so many different ways you can use colors in... [...]

Blue, red, green, yellow, purple – what difference does it make if you choose one over the others for your branding or web design? After all, it’s a personal choice, isn’t it? As it turns out, your color choices make a big difference, one that can significantly affect your conversion rate in either a positive or a negative way. This is what the study of color psychology is all about. If you’re curious to find out more on this intriguing topic, have a look at the infographic created by DesignAdvisor called “40 Facts About How Psychology of Color Can Boost Your Website Conversions.” Maybe... [...]