Improve Lead Generation by Combining SEO and CRO

By blending search engine optimization (SEO) and conversion rate optimization (CRO) you can give a required boost to your online business. MOZ contributor Izabelle Hundrev has shared some useful tips on combining SEO and CRO for the ultimate lead generation strategy. She says, “Below, I’ll share why it’s critical to find alignment between SEO and CRO, and how to do it so that both of these functions work together to drive qualified leads for your business. SEO and CRO: Why you can’t have one without the other Being discoverable is more important than it’s ever been. If a prospective... [...]