Competitive analysis involves evaluating the strengths and weaknesses of competitors to identify market opportunities and threats. It helps businesses refine strategies and gain a competitive edge. HubSpot contributor Christine White has published an article explaining competitive analysis. She says, “In this article, I’ll break down the steps I follow to conduct competitor analysis and identify ways to one-up top brands in the market. Here are six main reasons I perform a competitive analysis exercise whenever working with a brand for the first time. 1. Find competitors’ strengths and... [...]

Competitive analysis involves assessing rivals’ strengths and weaknesses to inform strategic decisions and gain a competitive edge in the market. By understanding competitors’ offerings, pricing strategies, and market positioning, businesses can refine their own strategies for success. HubSpot contributor Christine White has published an article explaining competitive analysis and how to conduct it.  She says, “If you’re on the fence about investing time and effort in analyzing your competitors, know that it gives you a complete picture of the market and where you stand in... [...]

Competitive analysis provides much-needed context when formulating an SEO strategy. Search Engine Journal has published ‘Competitive Analysis: A Comprehensive 9-Step Guide’ to help marketers understand and improve competitive analysis. Joel Mesherghi says, “Need help getting started with your competitive analysis? I created a checklist with everything you need  – and in this article, we’ll cover a comprehensive nine-step guide to conducting your own analysis. Make sure you make a copy of the checklist to edit your own version. How How To Use the Checklist I’ve split the... [...]

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. HubSpot has published a new video guide titled ‘How to Conduct a Competitive Analysis’. The HubSpot team says, “HubSpot Marketing shows you a foolproof method for conducting a competitive analysis in this video. He walks you through the six steps on how to conduct one, so that you can strengthen your marketing strategies and earn a bigger market share.” HubSpot  [...]

The competitive analysis involves researching major competitors to gain insight into their products, sales, and marketing tactics. Implementing stronger business strategies, warding off competitors, and capturing market share are just a few benefits of conducting a competitive market analysis. HubSpot has published a new video ‘How To Make An Effective Competitive Analysis Report In Under An Hour’ to help you perform competitive analysis. The HubSpot team says, “In this video, Jamal shows you a foolproof method for conducting a competitive analysis. He walks you through the six... [...]

TubeViperX software, by Lisa Allen is like nothing you have seen before. It is a premium video research and ranking tool that uncovers the secret video ranking factors Google is hiding from you. Here’s what TubeViperX can do for you: • Quickly research the factors other videos in your niche are using to rank for a keyword you want to target. This includes the tags for the videos. (And Google doesn’t show the tags, so this is insider information. • Analyze any YouTube channel (for example, your competitor channels) with a simple button click. This way, you can see what’s... [...]