Competitor analysis is the process of identifying competitors in your industry and researching their different marketing strategies. HubSpot has published a new guide ‘How to Run a Competitor Analysis‘ explaining benefits of competitor analysis and how to do it. Megan Conley says, “The first and most obvious benefit of a competitor analysis is understanding your position in the market. You can understand where your peers are excelling whether or not you are keeping up. If the honest answer is that you’re not — that’s okay! Now you know. After the analysis, you can begin... [...]

As a part of Ahrefs’ Link Building Course video course, Sam Oh has published a new video ‘Competitor Analysis: Understanding How a Page Got Backlinks’. In this lesson, you’ll learn how to do a competitor analysis to understand how a page got its links. Ahrefs  [...]

By learning about your competitors in the market, you can plan the marketing strategy that can help you to mark your presence and grow your sales. Search Engine Watch has published a new guide called ‘How to Do Online Competitor Analysis’ to help you do this. The SEW team says, “In this guide, we will take you through the main points of competitor analysis which you may need to revisit when your campaign has been up and running for a while: This guide also includes: How to stay up to date with the latest digital marketing moves to beat your competitors. How you can analyse your... [...]

Competitor analysis helps you to explore your competitors’ digital footprints to gather consumer, product, and marketing insights on your rivals. SEMrush contributor Natalia Zhukova has shared an article highlighting the ways to help you understand your competitor’s strategies. She says, “This post will guide you through the key milestones of competitor analysis, showing how to optimize and automate this process, as well as uncovering how the insights gathered can be turned into actionable business decisions. What Is a Competitor Analysis? How Often Should You Revisit Findings From... [...]