Analyzing competitors’ keywords can uncover opportunities for your own SEO strategy by identifying high-traffic terms they rank for. Leveraging this insight allows you to optimize your content and improve your search engine rankings effectively. Search Engine Journal has published an article featuring steps to find competitor keywords. The SEJ team says, “In this article, we’ll explore the most effective yet simple ways to find competitors’ keywords so that you can guide your own SEO strategy and potentially outperform your competitors in SERPs. Benefits Of Competitor Keyword Analysis Competitor... [...]

Competitor keywords are words that competitors use to improve their rankings and increase online traffic. By targeting competitor keywords, you can appear on the same search engine results pages (SERPs) as your competitors. Semrush contributor Connor Lahey has published a comprehensive article on finding competitor keywords in 2024. She says, “Competitor keyword research is the process of finding and analyzing the keywords your competitors are currently targeting and ranking for in SERPs. From here, you’ll first need to find out which keywords have worked well for your competitors so far. To... [...]