Identifying competitor’s keywords helps businesses understand market trends and optimize their SEO strategy for better visibility. By analyzing competitor keywords, companies can target high-performing search terms and gain a competitive edge. MOZ contributor Meghan Pahinui has published an article featuring four tips to find a competitor’s keywords. She says, “Before we can identify the keywords our competitors are ranking for, we have to first identify who our competitors are in the first place. When investigating who you’re competing against for space in the SERP, be... [...]