Is Compression A Google SEO Myth? [Answered]

Efficient compression reduces webpage size, leading to faster load times and improved user experience. Google prioritizes speed in rankings, making compression essential for better SEO performance. Search Engine Journal contributor Roger Montti has published an article answering the question ‘Is Compression A Google SEO Myth?’. He says, “I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context... [...]