Andrew Lipsman says, “comScore last week released our annual Cross-Platform Future in Focus report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers... [...]

Adam Lella says, “Here’s a fun exercise: Go outside, walk to any public place and observe the people around you. No matter where you go, you’re bound to see countless people glued to their smartphones. If it feels like this is the case even more so now than it was a few years ago, you’re not imagining things. comScore MMX® Multi-Platform and Mobile Metrix® December data was recently released showing that total smartphone consumption in the U.S. has nearly doubled from three years ago. In comparison, tablet usage was up 26% over that same time period and desktop usage was down 8%. The... [...]

Adam Lella says, “comScore has reported very healthy online spending numbers this holiday season, but it didn’t start out that way. Early in the season we saw slowing desktop e-commerce year-over-year growth, marked by a sharp dip in the 7-day trailing average trend. This waning growth coincided with the days immediately following the U.S. Presidential Election, signaling that consumers might have been experiencing a post-election “hangover,” in which the uncertainty about the future caused a temporary pause in spending for some consumers. This effect was short-lived, as spending growth... [...]

Andrew Lipsman says, “We are now a few weeks into the holiday shopping season, and I’m looking forward to following the trends during what will be my twelfth season covering this sector. Having been through it many times before, I’ve seen dozens of fascinating storylines emerge as consumers have shifted their online shopping habits and retailers have changed their marketing strategies to adapt to a digitally-driven environment. Despite the many new and interesting storylines that emerge each season, I’ve found there is often too much of a focus on holiday storylines that are outdated,... [...]

Adam Lella says, “With Thanksgiving right around the corner, Americans are gearing up for their favorite seasonal pastimes: feasting with family and friends, watching football, and holiday shopping for their loved ones. While comScore plans to release its holiday season online spending forecast on our State of Online Retail in Q3 2016 webinar on Wednesday, Nov. 16, today we wanted to provide an update on how much consumers spent online during the third quarter and how much of it is coming from mobile. comScore estimates that Q3 2016 total digital commerce sales in the U.S. was $84.3 billion,... [...]

Sarah Radwanick says, “While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty. Finding ways to do this in the most efficient manner is vital, and being able to quantify a return on a marketing investment is a must. Through comScore’s extensive, global research in the digital advertising space, we’ve identified key Lessons Learnedthat help shed light on the current state of the industry and... [...]