As a search marketer, you have your tactics on lock. You know how effective search is for intent-based marketing. But paid search has limits, for while it’s unmatched for capturing intent, it struggles to generate intent if you feel like you’ve maxed out, it may be time to test Connected TV. CTV has transformed television advertising into a scalable, intent-based marketing tool that search marketers can’t afford to overlook Digital Marketing Depot is hosting a webinar ‘Seeing Connected TV Through a Search Marketer Lens’ on Thursday, April 11, 2024, at 1.00 pm EDT. The DMD team... [...]

This is a reminder for the SEJ webinar to be held on April 20, 2023. Search Engine Land is hosting a webinar ‘How CTV Boosts Brand Performance for Search Experts’ on Thursday, April 20, 2023. The SEL team says, “Connected TV creates high-impact brand awareness and can be used as a performance tool, moving viewers down the funnel. Even SEO whizzes may be surprised to find the symbiotic relationship between their current strategy and CTV. Join Ali Haeri, Senior Vice President of Marketing at MNTN, as he shares how to make the most of CTV to drive success and amplify your strength... [...]

As new ad solutions with in-depth data tracking emerge, the chasm between brand and performance marketing has narrowed. Search Engine Land is hosting a webinar ‘How CTV Boosts Brand Performance for Search Experts’ on Thursday, April 20, 2023. The SEL team says, “Connected TV creates high-impact brand awareness and can be used as a performance tool, moving viewers down the funnel. Even SEO whizzes may be surprised to find the symbiotic relationship between their current strategy and CTV. Join Ali Haeri, Senior Vice President of Marketing at MNTN, as he shares how to make the most... [...]