Incrementality Testing: Connecting Media and Measurement in a Post-Cookie World, July 19 [Webinar]
In light of today’s constraints on consumer data tracking, it’s time to identify impactful marketing strategies and measure program effectiveness without needing cookies or any user-level data. eMarketer is hosting a webinar ‘Incrementality Testing: Connecting Media and Measurement in a Post-Cookie World’ on Tuesday, July 19, 2022, at 11.00 am ET. The eMarketer team says, “During this eMarketer Tech-Talk Webinar, our guests from Kinase and Skai™, formerly Kenshoo, will explore the reasons why marketers turn to incrementality testing in order to thrive in a cookie-free world. Join... [...]