Everything You should know about consumer privacy

Consumer privacy, also known as customer privacy, involves the handling and protection of sensitive personal information provided by customers in the course of everyday transactions. MarTech has published a guide to understanding consumer privacy. It highlights why consumer private matters a lot for marketers. Jacqueline Dooley says, “Privacy is not an all-or-nothing proposition. There are different levels of sensitivity when it comes to the types of data companies collect. For example, a consumer’s name and email address are not as sensitive as their health data (although with the implementation... [...]