Content Marketing Institute contributor Ann Gynn has published an article featuring 60+ books about marketing, content, and business. She says, “Every year, the Content Marketing Institute asks the community to share their opinions on the best books in marketing (and for marketers). Often, the titles ring familiar. After all, many people have a favorite and don’t sway from it year after year. That’s why this year’s list surprised me. It includes 17 books new to CMI lists (though most aren’t new releases). Most books that received recommendations this year delve into marketing topics... [...]

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. Search Engine Journal is hosting a webinar ‘How To Thrive: Content, Link Building & SEO’ on Wednesday, June 5, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we delve into the seismic shifts brought about by Google’s March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: How to create content that is valuable to users... [...]

Content marketing challenges encompass navigating evolving algorithms, maintaining audience engagement, and ensuring consistent quality amidst content saturation, requiring strategic adaptation and innovative approaches to stand out in a competitive landscape. Overcoming these hurdles demands a blend of creativity, data-driven insights, and agile tactics to effectively connect with target audiences and drive meaningful results. Content Marketing Institute contributor Kim Moutsos has published an article clarifying six SEO content mistakes, myths, and misunderstandings. SEO Content Mistakes She... [...]

High-quality content that helps you catch your audience’s interest plays a great role in your marketing success. Copyblogger contributor Tim Stoddart has published an article featuring 10 content ideas to create killer content. He says, “Content ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen or heard is tricky. As most content creators only want to publish the very best content, the thought of generating a new idea that tops your last piece is overwhelming. If you’re staring at a blank page and don’t know what to create,... [...]