HubSpot contributor Erica Santiago has published an article explaining how often one should publish blog, video, and social media content. She says, “The right content cadence can increase engagement with your target audience, keep your brand top-of-mind, and also generate more leads. But there’s no one size that fits all. The best posting cadence for you may be wrong for others, and vice versa. To determine the right content cadence for you, I’ve identified eight actionable steps you need to take. 1. Know and understand your target audience. Without a solid knowledge and understanding... [...]