CMI’s Must-Have Checklist for Content Creation

A well-planned content creation and promotion strategy takes the guesswork out of execution so creative content can flourish. Content Marketing Institute contributor Ahava Leibtag has published an article featuring a five-point checklist for creating valuable content. She says, “The checklist defines valuable content using five benchmarks: 1. Findable content People need a way to discover your content. Make sure you follow SEO guidelines to create findable content. TIP: Before creating findable content, perform keyword research based on your goals and user research. Use one H1 and... [...]