The core purpose of creating content is to generate more traffic for your website. By optimizing your content for SEO, you can enhance your overall business growth. Content Marketing Institute contributor Kim Moutsos has shared 17 ways to get more traffic to your web content. Moutsos says, “Maybe your content promotion budget’s been slashed. Maybe you never had one. Maybe you just want to give every content piece – blog, article, e-book, or video – the best chance to perform before deciding which ones to invest any of your paid promotion budget in. Whatever the reason, use this resource... [...]

Your content needs to be authentic and useful. Your audience will share it only if they find it worth using. Visually appealing content can help you to catch your audience’s attention and reach your conversion goals. Content Marketing Institute’s Jodi Harris has shared nine ways to create visual content that your readers would love to share. Harris says, “Considering how rapidly visual trends come and go and how often new creative platforms and capabilities emerge, it’s always worth taking a fresh look at ways to let your brand’s photos, videos, and graphics do... [...]

Quality content helps you to build your website’s credibility. To create eye-catching content you should do thorough research and take care of the audience emotions. Ezgi Cetinkaya, Marketing Communications Specialist, AdSense, Google has shared three steps to help you create outstanding website content. Cetinkaya says, “Great content marketing not only drives new visitors to your site, but also entices previous visitors to come back. A content strategy is key, so take advantage of these tools that can help.1. Identify areas with high potential Before you sit down to... [...]

To achieve content marketing success, it is important to find out what kind of content works best for your marketing. Searchmetrics’ Jordan Koene has published a new podcast episode ‘Identifying High Value Content’ to help you identify right content type for your marketing. Koene says, “In a vast sea of content, it’s easy for high-value content to get lost and sink below the waves. Join Ben as he kicks off High Value Content Week with Searchmetrics’ very own Content Lead Marlon Glover to discuss how to identify and elevate your high-potential content with essential... [...]

Your content needs to be easy to understand and persuasive. It should help your readers rather than confusing them. Content Marketing Institute contributor Gina Balarin has shared seven tips to create content that your audience would like. Balarin says, “The only way to get over that raised barrier – and regain the trust of buyers and prospects – is to give our audiences what they need, not what they think they want. It’s not easy. It requires psychographic, well-researched, insightful personas created by the whole business, not just the marketing team – ones that... [...]