How to Improve Content Experience for Readers

The success of content marketing lies in the way your audience perceives and receives your content. Content Marketing Institute contributor Lisa Dougherty has published an article featuring five simple things you can do to improve the content experience for readers. She says, “What if you create such a good experience that your audience doesn’t even realize it’s an “experience?” Here’s a helpful mish-mash of easy-to-do things to make that possible. 1. Write with an inclusive heart There’s nothing worse than being in a conversation with someone who constantly talks about themselves.... [...]