Your Guide to Performing Content Gap Analysis

Content gap analysis is a process that compares a website’s current content to a competitor’s. It aims to identify missing keywords and topics that can be used to improve a website’s ranking, organic traffic, and topic relevancy. Ahrefs contributor Despina Gavoyannis has published a detailed article on performing content gap analysis. She says, “A content gap analysis is the process of finding topics your competitors have covered but you haven’t. It helps you: Get more traffic to existing content Find the best new topics to cover Steal traffic from competitors In this... [...]