Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. Content Marketing Institute is hosting a webinar ‘The Trick to Turning Content Chaos into Content ROI’ on Thursday, September 1, 2022, at 1.00 pm ET. In this webinar you will learn: How to start and scale a content reuse program A simple trick for simplifying measurement How to get the buy-in to lock in your productivity gains. The Trick to Turning Content Chaos into Content ROI Content Marketing Institute  [...]

Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. Content Marketing Institute is hosting a webinar ‘The Trick to Turning Content Chaos into Content ROI’ on Thursday, September 1, 2022, at 1.00 pm ET. In this webinar you will learn: How to start and scale a content reuse program A simple trick for simplifying measurement How to get the buy-in to lock in your productivity gains. The Trick to Turning Content Chaos into Content ROI Content Marketing Institute  [...]

A lot of content marketers think about their audience and then pick a topic. The best content marketers use data to find content gaps and then pick a topic. Content Marketing Institute is hosting a webinar ‘Find Your Content Gaps: 5 Sources Reveal the Holes in Your Content Marketing’ on Wednesday, August 17, 2022, at 2.00 pm ET. The CMI team says, “Let’s take a minute to review some of the best sources of topics for content marketing, and ways that any content strategist can more confidently align topics with the information needs of their audience. We’ll start with quantitative... [...]

A lot of content marketers think about their audience and then pick a topic. The best content marketers use data to find content gaps and then pick a topic. Content Marketing Institute is hosting a webinar ‘Find Your Content Gaps: 5 Sources Reveal the Holes in Your Content Marketing’ on Wednesday, August 17, 2022, at 2.00 pm ET. The CMI team says, “Let’s take a minute to review some of the best sources of topics for content marketing, and ways that any content strategist can more confidently align topics with the information needs of their audience. We’ll start with quantitative... [...]