The latest article on HubSpot blog is titled “6 Ways to Get More Leads With Mobile Marketing”. Ginny Soskey says, “Most lead generation tactics are straightforward. You create a piece of content to live behind a form on a landing page — also known as an offer — and then you promote the heck out of it through your blog, social media accounts, and email marketing. People fill out the form, get the offer, and ta-da! They become a lead. But we’re missing a piece of the puzzle that makes lead generation not as straightforward: mobile visitors. Because of the way... [...]

The latest article on HubSpot blog is titled “How to Use Psychographics in Your Marketing: A Beginner’s Guide”. Alisa Meredith says, “Picture this: You’re running specials every week on Facebook, discounting your 3-day in-house nutritional counseling program more than you can afford, but still, no one is buying your amazing anti-aging weight-loss product. What gives? Is no one interested in losing weight, lowering their cholesterol and feeling younger? Uh, no. We KNOW that’s not it. It’s probably because you are ignoring psychographics“. How to Use Psychographics... [...]

The latest article on HubSpot blog is titled “Merry Marketing: 7 of the Best Holiday Campaigns of 2013”. Matthew Bushery says, “The end of the year typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and — if you’re marketers like us — prepping for next year’s campaigns. It also means we get to enjoy some of the most heartwarming and humorous marketing efforts we’ll see all year. From commercials, to interactive websites, to social media contests, there’s always a fair share of top-notch marketing... [...]

The latest article on HubSpot blog is titled “2013’s Top Content: 10 Brands That Totally Nailed It”. Lisa Toner says, “It can be hard to focus on creating content at this time of year — what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces ofcontent to come out in 2013? If anyone asks what you’re up to, tell them it’s all part of your content planning process for... [...]