Three Ways to Make Your Content Marketing and SEO Strategies Work Together

By combining your content and SEO strategy, you can achieve your desired marketing goals. Content Marketing Institute contributor Eric Walter has shared three useful ways to make your content marketing and SEO strategies work together. He says, “Remember – it’s not about choosing content marketing over SEO. Instead of viewing the tactics as separate, the key is to take a holistic approach where SEO and content can work together in parallel, thus driving more engagement and conversions. Use the right data to create stronger content Yes, SEO does have a vital role to play in content success.... [...]