The latest article on ‘The Forrester Blog’ is titled “B2B Marketers Expect Bigger 2014 Budgets: How Will You Spend It Wisely?”. Laura Ramos says, “Sound the fanfare!  B2B marketing budgets are on the rise! Today, Forrester published results from a joint study with the Business Marketing Association (BMA) that looks at CMO-level expectations for overall program budgets, the composition of the 2014 marketing mix, and spending related to technology and innovation. BMA members may download a complimentary copy here. In this research (subscription required), we found that, on average, B2B marketers... [...]

The latest article on ‘The Forrester Blog’ is titled “Native Advertising: Worth Pursuing”. Ryan Skinner says, “Forrester analysts are encouraged to “make the call” and here’s a call that is sure to invite some heated disagreement (native advertising has a way of doing that). Today my report about native advertising came out and, if I had to bottle up the recommendation of the entire report in a two-word slogan, this would be it: Worth pursuing. That’s not “pour all your advertising dollars into it”, “go hog wild!” or any variant on that theme. By “worth pursuing”,... [...]

The latest article on ‘The Forrester Blog’ is titled “Predictions 2014: Mobile Trends for Marketers”. Thomas Husson says, “My colleague Julie Ask and I revisited our predictions for 2013’s mobile trends and found that all of them are still evolving and relevant in 2014. During 2014, we’ll pass a key milestone: an installed base of 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business. 2014 will... [...]

The latest article on ‘The Forrester Blog’ is titled “Another Year in Review: Revisiting 2013’s Mobile Trends”. Thomas Husson says, “Every year for the past few years, I’ve revisited our predictions for the previous year’s mobile trends. It’s now time to look back at 2013 and, specifically, at the 2013 Mobile Trends post I put together a year ago with my colleague Julie Ask. So many things happened in 2013, making it difficult to sum up the year overall. BlackBerry’s struggle and Microsoft’s acquisition of Nokia devices offered apt symbols for the end... [...]

The latest article on ‘The Forrester Blog’ is titled “A Better Global Tech Market in 2014, With The US Pulling The Freight”. Andrew Bartels says, “Forrester has just published our forecast for the 2014-2015 global tech market (January 2, 2014, “A Better But Still Subpar Global Tech Market In 2014 And 2015”), and we are predicting that business and government purchases of information technologies (IT) will grow by 6.2% in US dollars in 2014, and by 5.5% in exchange-rate-adjusted or local currency terms. (Note that this data includes purchases of computer equipment, communications... [...]

The latest article on ‘The Forrester Blog’ is titled “Marketing 2014: Driven by Insights, Striving for Personalization, Breaking Media Boundaries”. Melissa Parrish says, “December 26th at my house was probably a lot like it was at yours: We ate leftovers; we binge-watched shows we’d missed earlier this year; and we played with toys. Not kids’ toys—tech toys. The one we played with most is also the one I spent the most time researching before I bought it: the 3D printer. Between printing demo pieces and whistles, I checked out my favorite sites to see if any new stories had... [...]

The latest article on ‘The Forrester Blog’ is titled “Predictions for 2014: Computing Technologies in the Age of the Customer”. JP Gownder says, “With 2013 coming to an end, it’s time to bring out the crystal ball and make some predictions about 2014. Those who follow Forrester’s research will know that we’re living in the age of the customer, a period in which customer obsession will be the key to winning in all markets. Computing is a critical technology element in the age of the customer: The use of tablets by sales professionals creates richer experiences for prospects... [...]

The latest article on ‘The Forrester Blog’ is titled “Content Marketing Fortnight V: A Time for Branded Data, Surveys, Reports and Playbooks”. Ryan Skinner says, “What’s happening (that’s important) in the world of content marketing? This is your fortnightly* round-up of the best of the best stuff online for marketers who think about content; for the previous “Fortnights”, go to the bottom of the post. (And for more information about what the Content Marketing Fortnight is, see my intro from the first one. Get this curated newsletter in your inbox every other week – send... [...]