Copyblogger Highlights 10 Content Marketing Goals

By setting clear goals, you can design and launch content marketing campaigns that deliver results. Copyblogger contributor Sonia Simone has published an article featuring 10 content marketing goals worth pursuing. She says, “Here are 10 of the business goals that drive content marketing at Copyblogger. You might focus on just one or two, or you may use all 10. As you read through the list, see which of these you can apply to your own content marketing plan. #1: Build trust and rapport with your audience This is the most obvious use of content marketing, and it’s a good one. When you create... [...]