Content Marketing continues to grow in popularity along with the various digital platforms available to businesses for promotions. Forbes contributor Scott Severson has published an article focusing on customer experience and content. He says, “In a world where our interactions with customers are increasingly on digital platforms, the best customer experience and content win. Let’s begin with customer experience, or CX. Optimizing your CX is all about creating value and removing friction. How can we break down barriers for our customers? Common Things Businesses Can Do to Improve CX Create... [...]

Content marketing continues to evolve every year. With new platforms and technologies, we get newer ways to reach our audience and expand. Content Marketing Institute’s Ann Gynn has shared a comprehensive guide to content marketing in 2021. She says, “We asked this year’s Content Marketing World presenters for their top 2021 predictions. Interestingly, their forecasts have evolved from the standard (i.e., more virtual reality, growing role of voice, more selective audiences) to reflect the effects of 2020. Here’s what they see in their practical crystal balls. Know not If anyone... [...]