Content marketing measurement involves tracking the effectiveness of content strategies through metrics like engagement, conversions, and traffic to assess ROI. It helps refine tactics and align content with business objectives for better audience impact. Content Marketing Institute contributor Jodi Harris has published an article featuring 27 definitions for effective content marketing measurement. She says, “In this mad world of measurement musical chairs, your best defense is to stay on top of the latest terms and how to apply them. To help, I’ve compiled 27 critical definitions and... [...]

This is a reminder for the Adweek webinar to be held on August 21, 2024.  Content marketing measurement involves tracking and analyzing key metrics like engagement, conversions, and ROI to assess the effectiveness of content strategies. It provides insights into audience behavior and helps refine content approaches for better performance and outcomes. Adweek is hosting a webinar ‘Elevate Your Content Marketing Measurement’ on Wednesday, August 21, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to go above and beyond basic metrics to understand true engagement and consideration... [...]

Content marketing measurement involves tracking and analyzing key metrics like engagement, conversions, and ROI to assess the effectiveness of content strategies. It provides insights into audience behavior and helps refine content approaches for better performance and outcomes. Adweek is hosting a webinar ‘Elevate Your Content Marketing Measurement’ on Wednesday, August 21, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to go above and beyond basic metrics to understand true engagement and consideration from Greg Friend, Nativo’s VP of content, insights and strategy.... [...]

No matter the size of our content marketing team, we all need to understand how data can be applied into actionable insights to our content strategies. It’s really easy for the big fish to power up their fancy tools to break down data and make it easy to understand. But what happens when you don’t have fancy tools or analysts? You ask other content marketers. Content Marketing Institute is hosting a webinar ‘Content Marketing Measurement: Data & Insights for Everyone’ on Wednesday, April 6, 2022, at 2.00 pm ET. The CMI team says, “In this webinar we’ll discuss: The... [...]

No matter the size of our content marketing team, we all need to understand how data can be applied into actionable insights to our content strategies. It’s really easy for the big fish to power up their fancy tools to break down data and make it easy to understand. But what happens when you don’t have fancy tools or analysts? You ask other content marketers. Content Marketing Institute is hosting a webinar ‘Content Marketing Measurement: Data & Insights for Everyone’ on Wednesday, April 6, 2022, at 2.00 pm ET. The CMI team says, “In this webinar we’ll discuss: The... [...]