Content marketing measurement is the process of collecting data around content marketing initiatives. Content Marketing Institute contributor Kim Moutsos has published an article featuring five content marketing measurement don’ts and what to do instead. She says, “Imagine a world where you could prove content marketing’s long-term value in a way the CFO would understand, accept, and believe. Avinash Kaushik is working to make it possible. The two-time bestselling author (Web Analytics 2.0 and Web Analytics: An Hour A Day) understands the content world. As chief strategy officer at... [...]

What is content measurement? Content measurement is the process of collecting data around content marketing initiatives. Content Marketing Institute contributor Kim Moutsos has published an article featuring five content marketing measurement don’ts(and what to do instead. She says, “Imagine a world where you could prove content marketing’s long-term value in a way the CFO would understand, accept, and believe. 1. Don’t measure content performance against inappropriate goals Marketing lives up to its fullest glory when you can figure out the short-, medium- and long-term things you... [...]