The Rainmaker team has published a new podcast episode titled ‘What Nobody Wants to Hear about Content Marketing’. The podcast is hosted by Sonia Simone with Robert Bruce . Rainmaker team says, “Everyone wants “the magic bullet” that will give them the audience, traffic, and revenue they want. But there is no magic bullet. Rainmaker Digital’s Robert Bruce rejoins us this week to talk about the “boring” but essential strategic foundations that marketing success is built on. In this 28-minute episode, Robert and I talk about: Lessons Robert has learned working with clients... [...]

The latest article on ‘MarketingProfs’ is titled “B2B Lead Generation: What Top Performers Do Different”. Ayaz Nanji says, “What do successful lead generation marketers do that’s different from those who are less successful? They measure ROI and use marketing automation software, according to a recent report by the Lenskold Group. The firm polled 323 B2B marketers who generate leads for sales organizations on the effectiveness of their efforts and then analyzed what factors differentiate the 13% who describe their marketing as “highly effective” and “efficient.””. B2B... [...]

The latest article on ‘MarketingProfs’ is titled “Content Marketing Strategies: Tear Down Geographic Barriers to Sales”. Sylvia Montgomery says, “In professional services, relationships and referrals are the anchor of business development. On any given day, executives resort to asking friends and colleagues for recommendations and referrals of service providers. Typically, in the past, those referrals were driven by geographic proximity, and the willingness to hire someone from afar became more acceptable only if the connection was through a personal referral. Fast-forward to today,... [...]