A strong content marketing strategy can help you escalate your marketing performance. Quality content also helps you in building your authenticity. Copyblogger contributor Sonia Simone has shared 10 steps to create a content marketing strategy. She says, “Here are my recommendations for 10 vital elements when you’re studying how to create a content marketing strategy. You may have additional thoughts while you’re on your journey to become a freelance writer, and I’d love to hear them in the comments! #1: Document the Who All good content, sales, and marketing depends on one factor... [...]

What makes some content shine while some just stinks? What is the secret formula to writing winning content? Content Marketing Institute is hosting a webinar ‘Delightful or Dreadful: An Honest Conversation About Content’ on Wednesday, July 20, 2022, at 2.00 pm ET. The CMI team says, “In the B2B and B2C content marketing world, you have to stay on top of best practices to create the best content. Attend “Delightful or Dreadful: An Honest Conversation About Content” where you’ll learn tips and best practices for creating content that resonates with your audience. Using real-life... [...]

Podcasting is an integral part of your content marketing strategy. It helps you connect with new audiences and convert them into customers. Content Marketing Institute is hosting a webinar ‘Don’t Play It By Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy’ on Wednesday, June 29, 2022, at 2.00 pm ET. The CMI team says, “Like all things in marketing, podcasts shouldn’t happen in a silo. In this webinar, Drift’s podcast pros will share best practices for developing a podcast program that works WITH your broader marketing strategy (not against it,... [...]

Podcasting is an integral part of your content marketing strategy. It helps you connect with new audiences and convert them into customers. Content Marketing Institute is hosting a webinar ‘Don’t Play It By Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy’ on Wednesday, June 29, 2022, at 2.00 pm ET. The CMI team says, “Like all things in marketing, podcasts shouldn’t happen in a silo. In this webinar, Drift’s podcast pros will share best practices for developing a podcast program that works WITH your broader marketing strategy (not against it,... [...]

Podcasting is a proven marketing tactic now. It helps you create followers and persuade them to take desired actions. Content Marketing Institute is hosting a webinar ‘Don’t Play It by Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy’ on Wednesday, June 22, 2022, at 2.00 pm ET. The CMI team says, “Like all things in marketing, podcasts shouldn’t happen in a silo. In this webinar, Drift’s podcast pros will share best practices for developing a podcast program that works WITH your broader marketing strategy (not against it, or worse, outside of... [...]

Podcasting is a proven marketing tactic now. It helps you create followers and persuade them to take desired actions. Content Marketing Institute is hosting a webinar ‘Don’t Play It by Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy’ on Wednesday, June 22, 2022, at 2.00 pm ET. The CMI team says, “Like all things in marketing, podcasts shouldn’t happen in a silo. In this webinar, Drift’s podcast pros will share best practices for developing a podcast program that works WITH your broader marketing strategy (not against it, or worse, outside of... [...]

A well-documented content strategy can help marketing teams focus their efforts on clearly defined goals and ultimately have a bigger impact overall. Content Marketing Institute has made available the ‘Learn 5 Ways to Bring Value to Your Content Marketing Strategy’ webinar on-demand. The CMI team says, “Join our webinar to hear how AdvisorStream successfully incorporates licensed content from reputable publishers to help its users achieve their content marketing goals, including: Amplifying brand messaging Building credibility Nurturing relationships Driving conversions and engagement Saving... [...]

Semrush has published ‘The Ultimate Guide to Content Marketing Strategy’ to help businesses develop a strong content marketing plan. Alina Petrova says, “An effective Content Marketing strategy should have these five core elements to be successful: audience personas, brand positioning, owned media value proposition, business case, and an action plan. Let’s see why these elements are essential and how you can start implementing each of them. 1. Audience Personas You can’t really tell the story of your brand if you don’t know who you are telling your story to. That’s why... [...]

Content Marketing Institute has made the ‘Learn 5 Ways to Bring Value to Your Content Marketing Strategy’ webinar available on demand. The CMI team says, “A well-documented content strategy can help marketing teams focus their efforts on clearly defined goals and ultimately have a bigger impact overall. By working with publishers – the original storytelling experts – brands can achieve specific content marketing goals at each stage of the buyer’s journey through licensing world-class articles, images and multimedia. Some publishers may even provide hands-on services from... [...]

Strong and structured collaboration, organization, and content management are all critical elements of a successful content marketing team. Couple that with an amazing digital experience for your customers and you have achieved operational excellence. Content Marketing Institute is hosting a two-part webinar ‘Operational Excellence in Content Management: DAM + CMS + DX ‘ on February 23-24, 2022. The CMI team says, “Join us February 23 – 24, 2022 for two days of learning about digital asset management (DAM), content management systems (CMS), and digital experience (DX). Learn... [...]