Successful marketing requires teamwork. People having a variety of experiences can strengthen the marketing process and achieve the set goals. Content Marketing Institute contributor Robert Rose has published an article highlighting seven core roles of a content marketing team. He says, “Don’t see these roles as a new head count, though for some companies, they may be. Rather, look at these roles as categories of different activities performed by specific members of your team – even if that team is just you. 1. Chief content officer (aka director of content marketing or program director) Most... [...]

Content marking is a dynamic task. You need to know how, when, and where to publish. You need people who know how to organize information online with the purpose of reaching a specific audience. You need a team of people who are good at various tasks associated with content marketing. Search Engine Journal contributor Amanda DiSilvestro has shared 11 tips for building an exceptional content marketing team. She says, “How do you build out an exceptional content marketing team – one designed and equipped to meet your organization’s content marketing goals and needs? Put these 11 tips to... [...]

To achieve content marketing success, you need to have a team of dedicated people who sync with each other and continue to put in their best efforts for goal achievement. Business 2 Community contributor Josh Ritchie has published a brief guide to help you build a content marketing tem. He says, “A good content marketing machine is a thing of beauty, each piece well-oiled and optimized for ultimate production. But like any machine, if a piece isn’t working the way it should be—or missing entirely—the whole machine will suffer. (We’ve seen and experienced this more often than we’d... [...]