CMI Lists 23+ Roles for Content Marketing Teams

Content marketing teams play a vital role in creating and distributing valuable, relevant content that attracts and engages target audiences. They help build brand awareness, establish authority in the industry, and drive customer engagement, ultimately leading to increased sales and customer loyalty. Content Marketing Institute contributor Ann Gynn has published an article featuring 23+ roles you might need on your content marketing team. She says, “To help in your analysis, we posed the scenario to the experts presenting at Content Marketing World 2024. They certainly don’t agree on... [...]