Mary C. Long says, “How do you market something un-sexy, unappealing, or even unspeakable? It’s a legitimate challenge for businesses revolving around things people don’t like thinking about in the day-to-day. But when the need arises, you want to be sure they remember you. Here’s how to be sure they do: Point Out Your Differences You may not want, or be able, to focus on what you actually offer, so focus on what sets you apart instead. Funeral homes, for example, may be members of the Order of the Golden Rule, “an association of independently-owned funeral homes across... [...]

Razvan Gavrilas says, “Knowing how to make people read your emails is, partially, science. However unpredictable and unique we are, there are some common traits of our business personas that will most likely answer positively or negatively to different types of stimuli. What you’re about to read is nothing but the math behind our open rates. You’re going to read a few critical mistakes that can be made when creating an outreach campaign and a bonus advanced lesson, in the end, to start spinning your wheel of engaging networks. 1. Failing to Be Personal Enough Which takes me directly to... [...]

Christopher Jan Benitez says, “Your content will not promote itself, which is why you need to do the legwork of promoting them to your audience. However, doing them manually will take out so much of your time, not to mention won’t guarantee that your content will be promoted as effectively. Therefore, use the tools featured below to help you hike up your content marketing efforts. 1. Serpstat Perfect for competitor research and analysis. Among the many SEO tactics, competitor research remains to be one of the most effective. Conducting a well-grounded research of the competition lets... [...]

Valerie Levin says, “From the beginning of human existence, as soon as someone had an idea she wanted to share, she would tell the people in his immediate surroundings. That was marketing. Never would the man who discovered fire dream of a time when brands armed with vast amounts of data about how to communicate a message tailored directly to customers’ needs and interests reached them on digital platforms. He just wanted to tell the other men in his community he found a great source of heat. Marketing began as a strict word-of-mouth activity. It evolved into external buyer education, splashy... [...]

Nate Matherson says, “If you run your own small business, then you likely wear many hats. Most small business owners do the work of two or three employees. That’s why you’re likely always interested in finding new tools that can help make your life easier. This article will help you do so by introducing you to some new apps that will allow you to better manage your time and your business. 1. Operator Small businesses often don’t have the capacity to hire a lot of staff. That’s why virtual assistants are becoming more popular with small businesses and freelancers. Operator... [...]

Tommy Wyher says, “If you want to get more out of mobile marketing, you’ll benefit from developing a mobile marketing strategy that covers all of the bases. These days, more and more entrepreneurs are discovering the power and potential of mobile marketing and they are using this marketing format in order to grab vital market share in their niches. Once you discover the five reasons why you need a mobile marketing strategy, you’ll be one step closer to hitting the target with your ideal customers. Without further ado, let’s talk about the five key reasons for designing and implementing... [...]

Business.com team says, “An independent record store we like to patronize recently announced on Facebook it was no longer updating its page due to a lack of traffic. Instead, announcements about new stock and store information were moving over to Instagram. Which is interesting, in part because, as Kurt Wagner notes in Recode, Instagram is making it more appealing to advertise on its photo-sharing (with an increasing percentage of video content) platform by “executing a familiar strategy. Facebook’s advertising strategy.” Given that Instagram is owned by Facebook, that’s not particularly... [...]

Christopher Jan Benitez says, “Search Engine Optimization is without a doubt a crowded industry. Being the number one driver of traffic to content sites (surpassing social media by more than 300 percent), it has grown to be one of the most in-demand inbound marketing strategy for online businesses. This brought forth countless SEO agencies and freelance consultants that made the SEM scene brutally competitive. Don’t worry, there is still hope for new SEO startups. If you are bold enough to rise to the challenges of a crowded market, then here are some of the best tips that can help... [...]

Christopher Jan Benitez says, “Your content will not promote itself, which is why you need to do the legwork of promoting them to your audience. However, doing them manually will take out so much of your time, not to mention won’t guarantee that your content will be promoted as effectively. Therefore, use the tools featured below to help you hike up your content marketing efforts. 1. Serpstat Perfect for competitor research and analysis. Among the many SEO tactics, competitor research remains to be one of the most effective. Conducting a well-grounded research of the competition lets... [...]

Blair Nicole says, “Are you finding limited results with your online marketing campaign? Have you wasted money on old school advertising with limited results? Is your social media campaign failing to result in any real business? Believe it or not, the best marketing campaigns rely on the right mix of old school marketing strategies and new school digital media to reach audiences effectively and promote trust. The key to success is to bridge the gap between both methodologies and give your target market exactly what they’re looking for, in all the places they’re looking for it in. Statistically... [...]