Quality content is an asset for any organization or marketing team. By creating content that helps and influences people, you can create lifelong relations with your target audience. Stefanie Flaxman has shared an article highlighting some ways to create subscriber capturing content. She says, “Immediately after getting an idea for a content project, many writers become preoccupied with the existing competition: “It will be extremely difficult to stand out.” If that sounds familiar, I’m hoping you’ll change your mind by the time you finish reading this post. To start, think of the... [...]

Content marketing requires constant innovation that helps you to attract more audience online. Content in the form of text, video and infographics has its own advantages. Ahrefs contributor Si Quan Ong has shared five winning content types for better marketing performance. Quan Ong says, “In this post, I’m not going to cover every content marketing tactic. I’m going to run through the types of content marketing that have worked for us and helped us grow our traffic and revenue. These are: Blogging Video marketing Podcasting Free tools Online courses 1. Blogging Blogging is the format... [...]

Content marketing is one of the most popular buzzwords in marketing domain. Quality content helps you to secure high rankings in search engines and enables you to make more sales. Today, people do not just want information, they need something that enriches their knowledge and helps them in improving their tasks. Effective content can help you to build customer relationships and increase sales. Content Marketing Institute contributor Julia McCoy has highlighted five common content marketing mistakes that marketers often make. McCoy says, “Is your brand’s content marketing performance mediocre... [...]

Quality content enables you to improve your site’s visibility in search engines, increase website traffic and achieve higher conversion rate. According to Contently, quality content can help you to influence people’s buying decisions. BrightEdge contributor Gabriele Regalbuto has shared some useful tips to improve your content marketing strategy with the help of data. Regalbuto says, “With the level of competition today, brands have to be highly targeted in how they create their content marketing strategy. Brands that create content without carefully tracking what they create... [...]

Aqib Nazir says, “Guest blogging is one of the most recommended strategies on building and growing a blog. It is one of the best ways to secure your blog’s future. Just one guest post on a very influential blog can significantly boost your blog’s brand and traffic which can eventually grow your audience. You won’t simply receive these benefits on the day your guest post was published, but will help you gradually and continuously in the coming weeks, months, and even years. This is how beneficial guest posting can be. It makes your blog exposed to a much wider and a greater number of... [...]

Christopher Jan Benitez says, “Looking for tips to improve your sales? Many guides splashed online use examples of successful brands that do marketing right. However, sometimes the best lessons are learned through failures. Boo.com, for instance, had opened the eyes of many digital marketers when they closed their doors back in 2000. This promising company aimed to be the biggest online retailer for sportswear and prestigious brand leisure. Although their idea was nothing short of revolutionary at the time, Boo.com failed to answer the fundamental questions that define a company’s profit... [...]

George Beall says, “Talking to anyone with a website startup for a long enough period of time ought to lend itself to the mention of SEO, links, keywords, etc. For those of you lucky enough to have avoided this vacuous aspect of startup culture, pretty SEO entirely revolves around getting other sites to link certain keywords to your site so you can do better in search results. Additionally, Reddit, the social network with little homogeneity and a plethora of regulation, moderators, and hostility towards non-community members, is infamous for a practice called shadow-banning. On Reddit if... [...]

Jonathan Mimouni says, “It doesn’t come off as a surprise that marketers find themselves overwhelmed because there are about a thousand companies that are trying to sell one type of marketing technology or another in about 40 categories. With the exception of software companies, there is a very low rate of adoption of marketing technology. Companies in other major industries are only utilizing around two out of nine important marketing technologies that exist. This is nothing but a wasted opportunity because a significant and rapid increase in return on investment have been reported by... [...]

Ehsan Jahandarpour says, “Perhaps, if it was seven years ago I would not have been that confident to say this but in today’s competitive market, almost every entrepreneur has heard about the great influence of growth hacking framework on digital marketing strategies. Marketers often misunderstand the fact that growth hacking is about mindset, not tools. It’s very surprising to see that digital marketers spend lots of time experimenting growth marketing tools without paying attention to the growth framework. Generally, growth hacking framework composes of four important steps: Attract,... [...]

Ahmad Raza says, “Your company’s future will be dictated by how efficient and focused it is on delivering an incredible customer experience. There are two types of customers: the self-help and the needy client. Both will spend their hard-earned money with you if you can provide them with what they need to enjoy your product or service in their life. Let’s look at the best strategies for selling a total solution to customers on both ends of the spectrum: The “Total Solution” Should Be the Focus on Client Calls When a representative of your company picks up the phone, they are speaking... [...]