Semrush contributor Evgenia Verbitskaya has published an article featuring nine hottest content marketing trends for 2024. She says, “With the explosion of AI technology over the last two years, the need for the human touch has never been greater. Using the experts’ advice from our 2024 AI Content Marketing Report, here are nine trends to use when creating your content marketing strategy for 2024. Trend #1: AI Should Be Used by Humans for Humans 2023 brought an explosion of new AI technology with the promise of making marketing easier. Companies that thought AI tools were only for saving... [...]

With the availability of new tools and technologies, the content marketing domain continues to evolve. In new formats, it has been used widely to make an impact on the audience. Search Engine Journal contributor Andy Betts has published an article featuring 10 content marketing trends to watch in 2023. He says, “Marketers are competing on a new content battleground where quality meets quantity, and organizations need to compete for consumers’ attention in different ways. Let’s take a look at 10 content marketing trends in 2023. 1. Digital And Content Evolution For all the talk over the... [...]

Content marketing continues to change for good. With a variety of formats and creativity mix, content marketing has been enabling organizations to grow. Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring four key content marketing trends for 2023. O’Brien says, “In 2023, content marketing is evolving (in new and wonderful ways that build on the content and SEO trends in 2022). It’s not just about looking at the formats you should use to engage your audience (long and short-form) or the emergence of TikTok as an effective marketing platform,... [...]

Content marketing is one of the most preferred ways to promote products and services. It helps you build a strong base for your business. Forbes contributor Sonya Matejko has published an article featuring five content marketing trends. She says, “How can brands deliver? Forbes’ award-winning creative team—which was recently named “Digital Team of the Year” at Folio’s Eddie & Ozzie Awards—has a few insider tips to share. 1. Content audits take center stage. Updating and repurposing existing content that reflects ongoing and evolving goals is a primary focus... [...]

HubSpot has made available the replay of the ‘Content Marketing Trends for 2023’ webinar. The HubSpot team says, “Join us on October 6 and 7 for our FREE virtual event Content Marketing Trends for 2023. You’ll learn the latest in content marketing trends – what’s in, what’s next, what’s working – and how to leverage these new approaches to level up your strategy. Not only will you be inspired, but you’ll also walk away with practical examples and advice to help boost results as you move into 2023.” Content Marketing Trends for 2023 HubSpot  [...]

Content Marketing Institute has made available the ‘Content Marketing Trends for 2023’ webinar on demand. The CMI team says, “You’ll learn the latest in content marketing trends – what’s in, what’s next, what’s working – and how to leverage these new approaches to level up your strategy. Not only will you be inspired, but you’ll also walk away with practical examples and advice to help boost results as you move into 2023.” Content Marketing Trends for 2023 Content Marketing Institute  [...]

This is a reminder for a Content Marketing Institute event to be held on October 6. Content Marketing Institute is hosting an on-demand webinar ‘Content Marketing Trends for 2023’ on October 6-7, 2022. The CMI team says, “Join us on October 6 and 7 for our FREE virtual event Content Marketing Trends for 2023. You’ll learn the latest in content marketing trends – what’s in, what’s next, what’s working – and how to leverage these new approaches to level up your strategy. Not only will you be inspired, but you’ll also walk away with practical examples and advice to... [...]

Content marketing continues to evolve with newer models and strategies every year. Content Marketing Institute is hosting an on-demand webinar ‘Content Marketing Trends for 2023’ on October 6-7, 2022. The CMI team says, “Join us on October 6 and 7 for our FREE virtual event Content Marketing Trends for 2023. You’ll learn the latest in content marketing trends – what’s in, what’s next, what’s working – and how to leverage these new approaches to level up your strategy. Not only will you be inspired, but you’ll also walk away with practical examples and advice to help... [...]

Content marketing can get you the best results provided you continue to innovate and experiment with new promotional tactics. Content Marketing Institute contributor Stephanie Stahl has shared 100+ content marketing trends and predictions for success in 2022. She says, “The quality of the content experiences you serve up can make you rich or poor, trusted or irresponsible, purposeful or irrelevant. Brands that offer sub-par experiences on their websites, at an event, in a whitepaper, etc., may never have a chance to win people back. Show off your best work in the new year because customer... [...]

Search Engine Journal has published a new infographic titled ’10 Content Marketing Trends for 2022′. Andy Betts says, “In 2021, 43% of marketers experienced content marketing budget increases, and 66% expect to see it rise again in 2022. Video, digital and real-world events, owned-media assets, and paid media are among the top areas of content marketing investment for the year ahead, according to CMI’s latest B2B Content Marketing report. In this column, we’ll take a look at 10 specific content marketing trends driving this increased investment and activity. For each one,... [...]