Aaron Orendroff says, “So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.” And why is “great rewriting” important? One reason: the bottom line. Will it compel? Will it convert? Will it close? You need to learn how to optimize first draft copy to support your bottom line”. The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster] ‘Copyblogger’... [...]

Jerod Morris says, “As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews. Now it’s time to explain the final piece of the content strategy puzzle. This piece creates an emotional connection between you and your audience. It’s a component that makes your audience think: “Hey, they get me. They understand me. They know what I’m thinking and feeling.” I’m talking, of course, about empathy — the ability to... [...]

Stefanie Flaxman says, “Many years ago, when I began developing my personal guest posting strategy, Copyblogger sat atop my “Where I Want to Guest Post” list. Five years later, I achieved my goal. So, how did I spend the time between making my list and May 23, 2013 when my first blog post appeared on Copyblogger? Rigorously practicing my writing, of course. Although I had high hopes of guest posting for Copyblogger during the early stages of my online copy editing business, it was my rejection from Copyblogger that shaped my subsequent guest posting success”. Guest Posting Best Practices... [...]

Erika Nepoletano says, “Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work? That’s how Copyblogger has felt about its Facebook page for quite some time. As of today, the page has 38,000 “fans,” but Copyblogger’s presence on Facebook has not been beneficial for the brand or its audience. Just over three months ago, Brian Clark reached out to me for some extra help on the page. He thought that, given the success I have with my own Facebook page, several others I’ve managed for clients over the years”. Why Copyblogger... [...]

Amy Harrison says, “In a space as fast-paced as the Internet, you know there are many tasks you “should” perform to reach more people with your story. You’re well-aware of other businesses with meteoric rises to fame and companies thrown into the spotlight seemingly overnight. In order to seize opportunities, you know you have to stay ahead of the game with relentless focus. So when it comes to creating content, there is palpable pressure and stress to get everything right”. 5 Ways to Prevent Business Burnout When Your Inspiration Starts to Flicker ‘Copyblogger’ Blog  [...]

Julia Odgen says, “Writing well-structured articles that inform, educate, and entertain is not as easy as it looks. There are billions of webpages out there that contain poorly written, unimaginative, boring content. But those aren’t the descriptions you want associated with the media you produce, right? As all content marketers who want to grow their digital media platforms know, audiences reward websites that offer special resources, whether they’re up-to-date blogs, in-depth ebooks, smart podcasts, or evergreen whitepapers”. Want to Hook Your Readers? Apply These 10 Principles to Create... [...]

Barry Feldman says, “A few weeks ago here on Copyblogger, Demian Farnworth presented theinfographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party. More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire. Today, let’s equate the Internet to the world of pop music. In this case, infographics are The Beatles. They’re irresistible. They create massive hits. At their best, they balance style and substance”. 25 Ideas to Transform Ho-Hum Infographics into... [...]

Demian Farnworth says, “Think about this for a moment. Your favorite podcasts. This American Life. WTF with Marc Maron. Pat Flynn’s Smart Passive Income. Every single one of them started at the bottom. Every single one of them started in obscurity. Every single one of them started without an audience”. How to Stand Out in a World of Dull Podcasts ‘Copyblogger’ Blog  [...]

Brian Clark says, “This last May, we held our first live event. Authority Intensive featured a personally-curated group of speakers in a single-track format to a sold-out house, with an emphasis on the fundamentals of design, content, traffic, and conversion. I must say, it was a personal highlight of this crazy adventure we’ve been on since I started Copyblogger back in 2006. The privilege of having Seth Godin, Ann Handley, Darren Rowse, Joanna Wiebe, Bryan Eisenberg, and many other of my industry favorites speak at an event we hosted was both amazing and humbling. So naturally, I have a... [...]

Pamela Wilson says, “You know the drill: another day, another piece of content to connect with your audience. You churn out post after post, social media update after social media update — typing, typing, typing all the way. It reminds me a little of this classic Dunkin’ Donuts commercial. We’ve all felt like Fred the Baker from time to time — dragging ourselves to our keyboards to create yet another readable, but forgettable, post. What if you could break the “time to make the donuts” cycle with an information-packed piece of content that readers would line up (and sign up) to consume?”. Build... [...]