Jerod Morris says, “Articulating the goal of content marketing, a wise man once wrote: You lift prospects out of their ordinary worlds and invite them to consider a journey that ultimately leads to a transaction. Easy to say. Not so easy to do. We know that to lift our audience members out of their ordinary worlds we need to tell a compelling story — a story in which the audience member sees himself or herself in the role of hero while we play the role of mentor”. How to Ignite a Feeling in Your Audience ‘Copyblogger’ Blog  [...]

Jerod Morris says, “Content marketing works. This is no longer up for debate. Granted, there are no shortcuts. You have to publish useful content that stands out above the noise, you have to do it consistently over the long haul, and your content strategy needs to place you into a particular kind of role relative to your audience. When you do all of this, content marketing works and you give yourself an unfair business advantage. But there’s one major problem with content marketing”. The Rainmaker Reseller Program: Come See What All the Fuss Is About ‘Copyblogger’ Blog  [...]

Yael Grauer says, “When I’m not reminiscing about the days of card catalogs and telephone books, I’m busy looking for ways to make my workday easier. Luckily, for those who get nostalgic like me, you don’t have to completely abandon old-school routines to fit in the contemporary content marketing world. We now have the luxury of combining classic organizational methods with the latest technologies to stay on top of our crazy schedules and take our online businesses to the next level. I decided to ask some of the smartest people around — the Copyblogger editorial team — about the tools... [...]

Sonia Simon says, “A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list post, or a (shudder) listicle, and it’s a post whose headline features a numbered collection of things. This post, for example, is a list post. There are an awful lot of crummy ones out there. The celebrity sites make frequent use of them (These 17 Celebrities Used to Be Hot, etc.). In fact, all of theCRaP blogs use them liberally. So it’s natural that a quality-focused content writer (like you) might try to avoid them. But that would be silly”. The 7 Keys to List... [...]

Brian Clark says, “Last Monday, we publicly launched the Rainmaker Platform. It’s a complete website solution for content marketers and Internet entrepreneurs. With Rainmaker, you can: Create powerful content-driven websites on your own domains. Build membership sites and online training courses. Sell digital products like software, ebooks, and more. Perform sophisticated online lead generation. Optimize your content for search engines and social networks”. 7 Reasons You’ll Want to Start Your Free Trial of the Rainmaker Platform Today ‘Copyblogger’ Blog  [...]

Demian Farnworth says, “The infographic is the Salvador Dalí of content marketing. By far the most interesting person at the cocktail party. Who can compete with the thin, longhorn mustache decorated with forget-me-nots? The anteater curled at his feet? His closest peer, the video, dozes near the crackling fire … slippered feet propped up, face buried in a white beard. The podcasts, hovering in the shadows, laugh at all his jokes in between sips of sparkling wine”. How to Make Winning Infographics Without Risk ‘Copyblogger’ Blog  [...]

Jerod Morris says, “Yesterday, Brian Clark published a highly anticipated answer to a question that’s been on a lot of entrepreneurial and marketing minds. If you missed it, that question is: Isn’t it time for more power and less hassle from WordPress … without breaking the bank? The answer is yes, of course, and he provides the solution — a turnkey, hosted platform for content management that is already providing the technological engine for many smart content strategies across the globe”. The Lede: Are You Overlooking This Cornerstone of a Smart Content Strategy? ‘Copyblogger’... [...]

Brian Clark says, “Four years ago this month, Copyblogger Media was born. Up until that point, I had launched several businesses off of Copyblogger, with several smart partners. Each of those individual businesses were killing it and had me involved, but those smart individuals weren’t collaborating with each other … because why would they? The five of us convened in a Denver conference room – the first time the group had ever met in person. In just three hours, we worked through the seemingly impossible task of merging five companies into one new entity, with everyone’s equity interest... [...]

Jerod Morris says, “Is your website’s design the right fit for the audience you want to attract? I urge you to do more than simply nod and say “yes.” Really think about it. Who are the people who make up your audience? What are their worldviews? And what specific design elements will allow your visitors to have a human experience on your website — the kind that lays the foundation for them to know you, like you, trust you, and ultimately join your audience?”. Which of These New WordPress Themes is Right For Your Audience? ‘Copyblogger’ Blog  [...]

Sonia Thompson says, “After listening to “Flawless” five times, Evette went to the mirror, and told herself the lyrics in the Beyoncé song were true. She believed it. She internalized it. She embodied it. Ready to dominate, Evette strutted over to her computer to fire off a blog post. A post that would enable her to claim her rightful place atop her industry. The same way Beyoncé dominates her industry”. Follow This Superstar’s 7-Step Example to Dominate Your Industry ‘Copyblogger’ Blog  [...]