Shannon Byrne says, “When talking about content marketing, discussions often focus on decisions about topics, headlines, platforms, and distribution. But how much do you consider the data that supports these decisions? I’m not talking about demographics, like age, gender, or location — although those matter, too. Rather, I’m talking about the answers behind qualitative questions: Who are your community’s influencers and why? Which events are your community members attending?”. 5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy ‘Copyblogger’ Blog  [...]

Brian Clark says, “Back in the 1950s, a bedridden man faced certain death from inoperable, terminal cancer. Tumors the size of oranges had invaded the man’s neck, groin, chest, and abdomen. The patient’s only hope was a new experimental cancer drug called Krebiozen. Three days after the initial treatment, the man was out of bed and joking with his nurses. As treatment continued, his tumors shrunk by half. Ten days later, he was discharged from the hospital … the cancer was gone. That’s pretty amazing in itself. The more amazing thing is that Krebiozen didn’t actually work”. The... [...]

Sonia Simone says, “You may have seen last week that Google abruptly — and almost offhandedly — announced it was terminating a key element of its future strategy for ranking content. The Authorship program, which would let Google rank content according to the authority of the person who created it, was nuked on Thursday afternoon at the end of the business day on a Google+ thread. It’s not really new behavior. Google is abrupt, secretive, and dismissive of the time and energy it encourages its users to put into its various programs”. The Right Way to Think About Google ‘Copyblogger’... [...]

Josh Haynam says, “On July 5, 2014, a food blog called Food52 shared a quiz on Twitter titled, “Which cake are you?” The quiz was built to raise awareness for several new cake recipes on the site, and the results of the quiz showed each quiz taker’s “cake type,” as well as a link to check out the recipe for said cake on Food52′s blog. By the end of the day on July 7, just three days later, the quiz had been viewed more than 20,000 times — it was a hit”. The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience ‘Copyblogger’ Blog  [...]

Sonia Simone says, “If you’re a writer, you might have heard this most of your life. People don’t make a living writing. You should find something practical to do with your life. Smart, capable writers grimly pass around war stories on Facebook. Penny-a-word assignments, clients who don’t pay, disdain for our craft, and disrespect for our profession”. The 7 Things Writers Need to Make a Living ‘Copyblogger’ Blog  [...]

Linda Formichelli says, “How sweet it would be to earn $250 per hour — as a writer, no less. Sounds like a crazy dream, right? It’s kind of like your dream to win America’s Got Talent with your nose whistling routine: Fun to think about, but it ain’t gonna happen. Well, I’m going to risk your snorts of disbelief by telling you $250 per hour is the average rate I earn with any type of writing I do, whether it’s copywriting, content writing, or journalism. I’m not special (though my mom thinks so). My writing skills are good, but notDonna Tartt good”. How to Earn $250 Per Hour... [...]

Jerod Morris says, “Search Marketing Expo is the world’s largest search engine marketing conference, and this fall SMX East will take place in the nation’s most populous city. And if you’re planning on heading to New York City for SMX East (September 30 – October 2), we’ve got a way for you to save $100. Just use the code smx100copy at checkout to save $100”. Save $100 on SMX East in New York ‘Copyblogger’ Blog  [...]

Nick Chowdrey says, “Technical writing is like copywriting’s old, boring uncle. In the communicative garden party that is online content, Copywriting gets everyone a drink and socializes, while Technical Writing runs the grill and feeds all the guests. Copywriters may think technical writing is simple, but it actually presents a number of challenges unique to the discipline. If you receive a technical writing assignment, will you know how to handle it?”. Clueless About Technical Writing? Get Started With These Essential Tips ‘Copyblogger’ Blog  [...]

Henneke says, “Are your blog posts helping you win clients? Blogging helps boost your authority, drive relevant traffic, and generate leads. But are your blog posts working for your business? Although business blogging is a longterm strategy, you can employ a few smart tactics to one single post in order to generate meaningful leads. Not just one lead. But a handful or more of quality leads”. An Internet Marketing Education in 16 Ebooks and 20 Emails. No Charge ‘Copyblogger’ Blog  [...]

Henneke says, “Are your blog posts helping you win clients? Blogging helps boost your authority, drive relevant traffic, and generate leads. But are your blog posts working for your business? Although business blogging is a longterm strategy, you can employ a few smart tactics to one single post in order to generate meaningful leads. Not just one lead. But a handful or more of quality leads”. 4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries ‘Copyblogger’ Blog  [...]